Art Deco was an international design movement which started in Paris in 1925 at the Exposition Universelle. It lasted to 1939 where the outbreak of World War Two stopped it. The design movement is influenced from geometric shapes and art from past civilisations like Ancient Egypt, Aztec in South America, etc. It also was influenced by new technology of the era like advances in aviation or the great ocean liners of the time. Technology and Art Deco coexisted at the time. technology was influenced by Art Deco and Art Deco by technology. The style was seen as modern this was the reason it was incorporated in new technology.

The designer I have chosen Adolphe Mouron Cassandre who was a graphic designer famous for his Art Deco posters. His poster of the SS Normandie is one of his most famous works and it is typical of Art Deco design. It is a very stylised picture of the SS Normandie an ocean liner from the 30's. This is Art Deco mirroring new technology of it's time. The poster is made up of many curved geometric shapes. You can break up sections of the image up into shapes easily. The angle Cassandre has used for the Normandie has it looking straight onto and towering over the viewer this gives the feeling that it is coming at you presenting a sense of speed and movement. The poster uses limited colour the background and the ground the ship sits on are simple gradients. The whole poster apart from the text and some of the hull and what appear to be birds is symmetrical making the ship seem very streamline which makes you think of speed again. The poster makes a big impact. The Normandie almost punches the viewer. The ships towering captivating presence makes the poster very bold. The front of the hull almost feels like it's swallowing the viewer. Cassandre has effectively captures the viewer making this a successful poster as it captivates the viewer which is the purpose of this advertisement.

Art Nouveau was an art movement which existed at the turn of the 20th century from 1890 to 1905. It took many ideas from nature and rejected straight lines and hard geometric shapes. Art Nouveau used curvy lines which could appear to be plant like. Like a stem of a plant. The emphasis of Art Nouveau work was to be decorative. The light, floral, floating lines gave aj sense of freedom.

This is the work of Otto Czeschka an Austrian graphic artist. This work is to advertise the Flerdermaus Kabarett a place where people could express their new ideas this included many Art Nouveau artists. The picture does not necessary show anything from the Kabarrett but the picture is an Art Nouveau work. The poster is unusually square and not a rectangle portrait like may posters. This is Czeschka breaking from the traditions. The pictures seems to be a plant. Wavy lines with swirls stemming of it appear to be a stem which has three flower like circles. These circles have a collection of patterns in them. The poster is very untraditional for a poster it almost looks like a record cover. It has 2 parts of words text. 'Kabarett' and 'Fledermaus' it contains not information on what it is. The poster relys on the imagery to advertise. At the time this seemed very new and untraditional such as the shape of it this conveys the 'new' ideas that were on display at the Kabarett. I think the poster is very original as instead of explaining everything about the product it leaves the viewer questioning and thinking. A technique used in advertising these days.