Dracula daily but it is attempt at ritual of some entity* and we are all performing it by taking our part reading daily our email.

*Have not figured out what entity yet though. Is it Eye related as we are gaining knowledge and one could see the letters as statements of sort? Is it Flesh or Slaughter or maybe even Hunt considering the nature of the book? Is it Web as we are all connecting over it and sharing our emails to receiver Dracula daily? Any other theories my tma mutuals?